Bottle Design & Packaging Trends for 2024

Wine and liquor bottles have been around for centuries, and their design has undergone many changes over the years. In recent years, bottle trends have focused on sustainability, convenience, and branding. As we enter 2024, new trends are emerging that will shape the future of bottled drinks. Below, we will discuss the top bottle trends that are likely to dominate the market in 2024.

Beverage Bottling Trends for 2024

1. Sustainable Materials:

Sustainability has become a top priority for consumers and beverage producers alike. As a result, there is an increasing demand for eco-friendly bottles made from sustainable materials. In 2024, we can expect to see more bottles made from recycled glass, biodegradable plastic, and even plant-based materials such as cornstarch. These materials have a lower carbon footprint than traditional glass and plastic bottles and are more easily recyclable. Also, in recent years, alternative closures have been gaining popularity due to concerns over cork taint and sustainability. In 2024, we can expect to see more wineries and distilleries using synthetic corks, screw caps, and glass closures as an alternative to natural cork.

2. Minimalist Designs:

In recent years, there has been a shift towards minimalist design in beverage bottle packaging. In 2024, we can expect to see even more beverage brands adopting this trend, opting for clean, simple designs that focus less on the brand and highlight the beverage itself. This minimalist trend is also reflected in the use of fewer labels and more subtle branding.

3. Innovative Shapes:

Wine bottles in particular have traditionally been tall and slim with a long neck, but this is changing. In 2024, we can expect to see more innovative and unique bottle shapes, such as square or triangular bottles. These new shapes not only stand out on the shelf but also have practical benefits, such as being easier to stack and transport.

4. Personalization:

Personalization has become a popular trend in many industries, and the beverage industry is no exception. In 2024, we can expect to see more brands offering personalized bottles with custom labels and packaging. This trend is particularly popular for weddings and other special events, where customers can have their own message or image printed on the bottle.

5. Augmented Reality

As technology advances, beverage brands and producers are finding new ways to engage with customers. In 2024, we can expect to see more companies using augmented reality (AR) to enhance the wine and spirit buying experience. By scanning a bottle label with their smartphone, customers can access information about the beverage and food pairings, as well as 3D animations and virtual tastings. A great example of this is the “living labels” from 19Crimes.

6. Convenience:

Consumers are always looking for ways to make their lives easier, and beverage brands are responding with more convenient packaging. In 2024, we can expect to see more bottles with screw caps or other easy-to-open closures. We may also see more single-serve packaging, such as cans or mini bottles, which are perfect for outdoor events or picnics.

7. Bold Colors:

In recent years, we have seen a trend towards bold, eye-catching colors in beverage brand packaging. In 2024, we can expect to see even more vibrant colors, such as bright pinks and purples, which will stand out on the shelf and attract the attention of consumers.

Three Additional Wine Trends in 2024

In addition to these bottle design trends, there are also emerging category trends that will likely reshape the industry in 2024.

Nitrogen Gas:

Nitrogen gas is commonly used in the beer industry to preserve the freshness and quality of the product. In 2024, we can expect to see more wineries using nitrogen gas to preserve the freshness of their wine as well. By injecting nitrogen gas into the bottle or keg, winemakers can prevent oxidation and extend the shelf life of the wine.

Smart Bottles:

Smart bottles are a new innovation in wine packaging that incorporates technology to enhance the experience. In 2024, we can expect to see more brands using smart bottles that are equipped with sensors and monitors to track the temperature, humidity, and other factors that affect the beverage quality. This technology can also provide consumers with information about the producer and tasting notes.

Canned Wine:

Canned wine is a new trend that has been gaining popularity in recent years. In 2024, we can expect to see more wineries offering their wines in cans, particularly for outdoor events and activities. Cans are lightweight and easy to transport, making them a convenient option for wine lovers on the go. They are also more environmentally friendly than glass bottles, as they are easier to recycle and take up less space in landfills.

While some wine connoisseurs may be hesitant to try wine in a can, many canned wines have been winning awards and gaining recognition for their quality and taste. Some canned wines are also sold in multi-packs, making them an affordable and convenient option for consumers who want to try different varietals or stock up for a party or event.

In addition to their convenience and environmental benefits, canned wines can also be a great option for wineries who want to appeal to a younger, more adventurous demographic. Canned wines can be marketed as a fun and approachable alternative to traditional wine bottles, and their colorful packaging and unique designs can help them stand out on store shelves and social media. With the current RTD category growth, expect to see more canned wines pop up in the marketplace in 2024!

What’s ahead for Beverage Bottling and Packaging

In 2024 and beyond, bottle trends are evolving to reflect changing consumer preferences and new technological advancements. Sustainability, minimalism, innovation, personalization, augmented reality, convenience, and bold colors are all shaping the future of bottled beverages and RTDs. Whether you are a producer or a consumer, it is important to stay up to date with these trends to ensure that you are making informed decisions about your packaging and purchasing choices.

If you’d like to discuss the best bottling options for your brand, please reach out to inquiries@drayhorse.co to grab a call with our team!