RTD Bottled Cocktails are the New 2023 Trend
Ready-to-drink (RTD) cocktails have become increasingly popular in recent years, as consumers look for convenient and easy ways to enjoy their favorite cocktails without having to go to a bar or mix them themselves. While mixers and RTD cocktail offerings have become more popular over the years, recently it seems cans have taken over the spotlight. However, ready-to-drink cocktails in glass bottles seem to be coming back strong for summer.
Sometimes, referred to as “ready-to-serve”, this cocktail trend has been further fueled by the recent release of Bacardi's Tails Cocktails, Olmeca Alto’s Margarita, and Jennifer Lopez's Delola.
The benefits of ready-to-drink cocktails in glass bottles are numerous. First, glass bottles are a more eco-friendly option than aluminum cans or plastic pouches. Glass is 100% recyclable and can be reused infinitely without losing its quality, making it a sustainable choice for RTD cocktails. Additionally, glass bottles are more aesthetically pleasing than other packaging options, making them a great option for gifts or parties.
Bacardi's "Tails Cocktails" line of RTD cocktails is available in five classic cocktail varieties: Espresso Martini, Passion Fruit Martini, Berry Mojito, Classic Mojito and Rum Punch. The cocktails are made with Bacardi's high-quality rum and real fruit juices, giving them an authentic taste and quality. They are packaged in custom glass bottles with twist-off caps, making them easy to open and drink on-the-go. The bottles are also resealable, so you can enjoy part of a cocktail now and save the rest for later.
The Olmeca Altos Margarita is another example of an RTD cocktail in a glass bottle. This cocktail is made with 100% blue agave tequila, triple sec, and natural lime flavoring. It is packaged in a 750ml glass bottle and is perfect for enjoying at home or bringing to a party. The tequila used in the cocktail is made using traditional production methods, giving it an authentic and delicious taste.
Jennifer Lopez's Delola is another RTD cocktail in a glass bottle that has been making waves in the market. The cocktail was created in partnership with world-renowned bartender, Lynnette Marrero, and is designed to capture the essence of JLo's "on-the-go" lifestyle.The three cocktails are Paloma Rosa Spritz, Bella Berry Spritz, and L’Orange Spritz. All cocktails are made with premium spirits, natural botanicals, and real fruit juices. Their bottles are custom with a bright color design.
One of the key advantages of RTD cocktails in glass bottles is that they offer a consistent taste and quality every time. Unlike homemade cocktails, which can vary in taste and quality depending on the skill of the bartender, RTD cocktails are made to the same standard every time. With "Tails Cocktails," the Olmeca Altos Margarita, and Jennifer Lopez's Delola, you can enjoy a perfectly balanced cocktail without having to worry about measuring or mixing ingredients.
Another benefit of RTD cocktails in glass bottles is their versatility. While they are great for drinking straight from the bottle, they can also be used as a base for other cocktails. For example, you can add a splash of soda or tonic water to a Margarita to create a refreshing spritz or mix Rum Punch with coconut water for a tropical twist. The possibilities are endless, making RTD cocktails in glass bottles a great option for experimenting with new cocktail recipes.
If you are interested in developing an RTD offering for your brand or your bar, we’d love to help! Whether you choose multiple serving bottles or single serving cans, we’ve got you covered. Please reach out to inquiries@drayhorse.co.